When seventeen SS15 collections of contemporary Greek designers, fashion brands and stylists are all presented in a single fashion event La Grèce J’aime surely feels at home! Showroom10 – the first showroom in Greece to be exclusively working with Greek designers- held a unique fashion event presenting seventeen different SS15 collections and we just had to be there! One of the most dynamic Athenian art spaces, Root Art Space, was transformed into a modern pop-up showroom serving as a gallery to the creations of the designers that were presented as works of art.
A static live installation with models dressed in the designers’ pieces and an imposing refectory table adorned with accessories, shoes and jewellery from their SS15 collections were the key elements needed to transform the ground floor of Root Art Space into a Fashion Art Space.
Upstairs we were welcomed into a Noir Room where guest designer Stellios Koudounaris presented a capsule collection with pieces in total black and a Fashion Art Photography Space where we had the chance to see Stella Pantazopoulou’s photos of the Showroom10 collections presented as objets trouvés.
In just one night, Showroom10 managed to prove that Greek fashion has the potential to be competitive not only locally but in a more international level, too. After all, that’s exactly the goal of its owner Mia Evgeniadi who has been operating Showroom10 for the past 3 years successfully exporting Greek fashion to Turkey, Italy, Dubai, Lebanon, Riyadh, Jeddah, the USA and Australia as well as promoting the work of the Showroom10 designers in international Fashion Trade Exhibitions.
Photography Eyes Unclouded